With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All the basics of type design are covered, and in-depth information is provided on more advanced topics such as the differences between type applications, how typography creates identity, and what best inspires readers. Chapters cover:
The language of type
Space and type
What makes readers respond
Type and identity
Evolving type treatments
Readability and legibility
A timeline of the evolution of writing and typography
Designer Alex W. White packs the pages with fifteen hundred images—modern and ancient, specially created and found—that illustrate typographic concepts and continue to yield more complexity and connectivity with each viewing. Listening to Type proves that type is much more than groups of letterforms on a page; it is a language with the ability to convey meaning and evoke emotions beyond the spoken words it symbolizes.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Listening to Type
Making Language Visible
By Alex W. White
25 October 2016
8.00 x 10.00in.
1500 color photos.
About the author
Alex W. White is the author of The Elements of Graphic Design: Space, Unity, Page Architecture, and Type, Advertising Design and Typography, and The Elements of Logo Design: Design Thinking, Branding, and Making Marks. His books are used by professionals and as university texts the world over. He is chairman emeritus of the Type Directors Club and has taught graphic design and typography for thirty years at Parsons School of Design, Syracuse University, and the Hartford Art School. He is the chairman of the graduate program in design management at the Shintaro Akatsu School of Design at the University of Bridgeport in Connecticut. He holds an MFA in Advertising Design from Syracuse University and a BFA in Graphic Design from Kent State University.
“My colleague, Alex W. White, has done it again. Even if you’ve read other books by Alex, like his excellent Elements of Graphic Design, Listening to Type is a revelation. This book represents his clearest and most perceptive explanation of the building blocks of effective graphic design: Space, image and—putting what is probably most important first—the workings of type itself.” —Brian D. Miller, partner, executive creative director, MillerSmith; author of Above the Fold, 2nd ed.
“Maybe Alex White should be called the type whisperer. Examples of outstanding work are abundant throughout this volume. Typography, space, image, and color are the building blocks of graphic design and are beautifully represented. Splendidly arranged and easy to understand, this book is indispensible whether you are an initiate or seasoned professional.” —Graham Clifford, independent design director and chairman emeritus of the Type Directors Club
“My library has hundreds of books about typography and graphic design. Each provides a vantage point for seeing design differently. This is the first that challenges the reader to listen to typography. Strange though that concept may be, there’s deep truth there, and a plethora of beauty to hear.” —Charles Nix, senior type designer, Monotype; chairman emeritus of the Type Directors Club; former chairman of communication design at Parsons the New School for Design“With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All the basics of type design are covered, and in-depth information is provided on more advanced topics such as the differences between type applications, how typography creates identity, and what best inspires readers. . . . Academician and graphic designer expert Alex W. White packs the pages of Listening to Type with fifteen hundred images (modern and ancient, specially created and found) that illustrate typographic concepts and continue to yield more complexity and connectivity with each viewing. . . . A complete and comprehensive course of study accessible to design students and professionals alike, Listening to Type is exceptionally 'user friendly' in organization and presentation. Listening to Type is an ideal and highly recommended addition to personal, professional, community, and academic library Writing/Publishing collections in general, and Graphic Design supplemental studies reading lists in particular.” —Midwest Book Review