Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes.
Don’t miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine.
SubtitleUnleashing the Power to Connect
AuthorBy V. A. Shiva Ayyadurai, Foreword by Leslie P. Michelson
Published3 September 2013
Dimensions6.25 x 9.25in.