Pricing Photography The Complete Guide to Assignment and Stock Prices By Michal Heron, By David MacTavish
Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.
TitlePricing Photography
SubtitleThe Complete Guide to Assignment and Stock Prices
AuthorBy Michal Heron, By David MacTavish
PublisherSkyhorse Publishing
ImprintAllworth Press
Published2 January 2013
Dimensions11.00 x 8.50in.
ISBNs: 9781581158885 978-1-58115-888-5 Title: pricing photography category:PHO ISBNs: 9781621532569 978-1-62153-256-9 Title: pricing photography category:PHO 
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