Pellegrin, Bertrand

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Branding the Man
Why Men Are the Next Frontier in Fashion Retail
By Bertrand Pellegrin
(Allworth Press)
Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the... [READ MORE]
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