Business & Economics

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    Peak Business Performance Under Pressure
    A Navy Ace Shows How to Make Great Decisions in the Heat of Business Battles
    By Bill Driscoll, By Peter Joffre Nye, Foreword by John McCain
    (Allworth Press)
    In enemy airspace, high above the treetops of North Vietnam, two US F-4 Phantom jet fighters have downed their fifth enemy plane, thus securing their new status as “Aces.” The skies are finally quiet, and the safety of the ocean is just ahead. But in that brief moment of victory, they are blindsided... [READ MORE]
    Emotional Branding
    The New Paradigm for Connecting Brands to People
    By Marc Gobe
    (Allworth Press)
    Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become... [READ MORE]
    Positively Outrageous Service
    How to Delight and Astound Your Customers and Win Them for Life
    By T. Scott Gross
    (Allworth Press)
    In today’s tough economy, cutting prices and providing good service aren’t enough. To be truly successful, innovative businesspeople must learn the art of Positively Outrageous Service (POS)—doing the unexpected unexpectedly and giving the customer more than he or she could hope for. POS put customer... [READ MORE]
    Your Living Trust and Estate Plan 2012-2013
    How to Maximize Your Family's Assets and Protect Your Loved Ones
    By Harvey J. Platt
    (Allworth Press)
    This revised fourth edition from estate-planning expert Harvey J. Platt details the most up-to-date strategies for using a living trust to create a ?exible estate plan. With explanations of the latest tax laws, including the new Tax Relief Act, changes to the gift and generation skipping tax laws, and... [READ MORE]
    Your Living Trust & Estate Plan
    How to Maximize Your Family's Assets and Protect Your Loved Ones, Fifth Edition
    By Harvey J. Platt
    (Allworth Press)
    This revised fifth edition from estate-planning expert Harvey J. Platt details the most up-to-date strategies for using a living trust to create a flexible estate plan. Platt explains the latest tax laws, including the American Taxpayer Relief Act of 2012, the broadening of statutes for amending trusts,... [READ MORE]
    Website Branding for Small Businesses
    Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community
    By Nathalie Nahai
    (Allworth Press)
    With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice, and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion... [READ MORE]
    Millennial Rules
    How to Connect with the First Digitally Savvy Generation of Consumers and Employees
    By T. Scott Gross
    (Allworth Press)
    In today’s digital world, the Baby Boomers and Generation X are giving way to a new generation of consumers: the Millennials. These tech-savvy consumers—bearing the mantra “my way, right way, why pay?”—want quick, customizable service that is negotiated on their terms and delivers great value. And when... [READ MORE]
    Rebuilding the Brand
    How Harley-Davidson Became King of the Road
    By Clyde Fessler
    (Allworth Press)
    In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more,... [READ MORE]
    The Pocket Small Business Owner’s Guide to Working with the Government is a thorough mentor that explains how to find, secure, and succeed with government contracts. Designed for any business eager to expand into the governmental arena, it also covers special small business opportunities for companies... [READ MORE]
    Career Solutions for Creative People
    How to Balance Artistic Goals with Career Security
    By Ronda Ormont
    (Allworth Press)
    Dr. Ronda Ormont has written a comprehensive guide to finding a career that can both feed your wallet and fuel your personal creative endeavors. Included are real-life profiles, sample forms and worksheets, and essential steps to: * Learn what fields of work compliment your personality* Allocate time... [READ MORE]
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