Business & Economics

The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books. Readers want a relationship with authors of the books they read. If you aren’t a celebrity or a world-known author, it is up to you to create that relationship. Finally, here’s a book... [READ MORE]

Most businesses that close their doors have one thing in common: They ran out of money. Don’t let this happen to you. This indispensable book, part of Allworth’s popular Pocket Small Business Owner’s Guide series, will help you to save money on every aspect of your business, from advertising to overhead.... [READ MORE]

Develop wealth and prosperity using the easy-to-apply feng shui principles contained in this unique guide. Easy to understand and fun to read, this entertaining volume helps readers to connect to the spiritual and psychological dimensions of their financial lives using the proven principles of feng shui.... [READ MORE]

With an intense focus on strategy that won’t be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry.Completely updated and expanded with an enhanced focus on selling outside traditional channels,... [READ MORE]

For the Type C, or creative, personalities who want their work to "fill" their deepest creative urges, this is the frontline guide to making the transition from a secure and soulless job to a life built around a creative dream. Individuals learn how to follow the mind's eye to construct a life that conforms... [READ MORE]

This guide to the ins and outs of today's dynamic illustration business tells budding illustrators everything that their teacher didn't know or their art director didn't tell them. Using an entertaining, running narrative format to look at key concerns every illustrator must face today, this book covers... [READ MORE]

The one book every crafter-businessperson must have to make money in a tough economy. Thanks to websites like Etsy and eBay, the crafts industry has experienced exponential growth in the past decade, and this is the only business-forms book tailored specifically to the needs of craftmakers. This practical... [READ MORE]

Here’s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. Chapters... [READ MORE]

What kinds of jobs are available in museums? How do museums work? What opportunities are there in museum research and collection, preserving and cataloging, exhibiting and interpreting, publicity, administration, event planning, catering, support? Creative Careers in Museums answers all these questions... [READ MORE]

You’ve got ample skills and expertise in your profession to become a consultant, but how exactly do you start the process? What are the first steps, where will you work, and how do you generate business? Starting Your Career as an Independent Consultant has all the answers to these questions and those... [READ MORE]