Design

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    Becoming a Design Entrepreneur
    How to Launch Your Design-Driven Ventures from Apps to Zines
    Lita Talarico, Steven Heller
    (Allworth Press)
    Any designer who runs a studio, office, or firm is entrepreneurial. In fact, anyone with a studio already has an infrastructure for entrepreneurial content development, and with the technological developments over the last few decades, there are more opportunities now than ever. The use of computers... [READ MORE]
    Starting Your Career as an Interior Designer
    Robert K. Hale, Thomas L. Williams
    (Allworth Press)
    Starting Your Career as an Interior Designer contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing on the authors' extensive experience, this book includes case studies, and personal anecdotes... [READ MORE]
    Looking Closer 4
    Critical Writings on Graphic Design
    Michael Bierut, William Drenttel, Steven Heller
    (Allworth Press)
    The most stimulating installment yet in the acclaimed Looking Closer series! This enthralling collection of essays assembles some of the most intriguing critical commentary published in professional and general interest design magazines from 1997 to 2000. Over thirty contributors, including Rick Poynor,... [READ MORE]
    The Industrial Design Reader
    Carma Gorman
    (Allworth Press)
    With input from a diverse range of industry experts/designers, theorists, critics, historians, and curators, this anthology is the first to focus exclusively on the history of industrial design. This pioneering guide traces the entire history of industrial design, industrialization, and mass production... [READ MORE]
    Designing for People
    Henry Dreyfuss
    (Allworth Press)
    From the first answering machine ("the electronic brain") and the Hoover vacuum cleaner to the SS Independence and the Bell telephone, the creations of Henry S. Dreyfuss have shaped the cultural landscape of the 20th century. Written in a robust, fresh style, this book offers an inviting mix of professional... [READ MORE]
    The Swastika
    Symbol Beyond Redemption?
    Steven Heller
    (Allworth Press)
    "Force[s] even the most sophisticated to rethink and rework their ideas of how images work in the world."--School Library Journal.* Traces the history of the swastika, from religious symbol to reviled symbol * More than 175 illustrations * Powerful examination of the impact of one graphic symbol on society.... [READ MORE]
    The Elements of Graphic Design
    Alex W. White
    (Allworth Press)
    This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40... [READ MORE]
    Starting Your Career as a Graphic Designer
    Michael Fleishman
    (Allworth Press)
    The ultimate source for beginning professionals, working professionals looking to make a change, and entrepreneurs wanting to go out on their own, this friendly guide details every business aspect of commercial graphic design, including how to:• Create a portfolio • Make initial contacts • Develop a... [READ MORE]
    The Graphic Designer's Guide to Clients
    Ellen M. Shapiro
    (Allworth Press)
    Here is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the trade—for making sure the clients you want to work with know about you, become your clients, and work with you productively. Then, in a series... [READ MORE]
    Design Literacy
    Understanding Graphic Design
    Steven Heller, Rick Poynor
    (Allworth Press)
    Author and design expert Steven Heller has revisited and revised the popular classic Design Literacy by revising many of the thoughtful essays from the original and mixing in thirty-two new works. Each essay offers a taste of the aesthetic, political, historical, and personal issues that have engaged... [READ MORE]
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