Design

Graphic Design Reader
By Steven Heller
(Allworth Press)
By Steven Heller
(Allworth Press)
From the lost art of show-card writing and the tumultuous days of guerrilla magazine publishing to the latest in electronic leaflet design and hot magazine covers, acclaimed graphic designer and author Steven Heller provides dozens of stunning examples of how graphic design has transformed from a subset...
[READ MORE]

The Graphic Designer's Guide to Better Business Writing
By Ruth Cash-Smith, By Barbara Janoff
(Allworth Press)
By Ruth Cash-Smith, By Barbara Janoff
(Allworth Press)
Visual-thinking graphic designers sometimes struggle to express themselves clearly and effectively in writing. Now theres help! The Graphic Designers Guide to Better Business Writing teaches graphic designers how to write compelling business communications. Created especially to address the needs of...
[READ MORE]

How to design great logos, step by step by step. * Lavishly illustrated with 750 color images * How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview...
[READ MORE]

Designers Don't Read
By Austin Howe, By (artist) Fredrik Averin
(Allworth Press)
By Austin Howe, By (artist) Fredrik Averin
(Allworth Press)
Austin Howe is a creative director, writer, advocate, and cheerleader for design-but not a designer. He believes in the wonder and exuberance of someone who gets paid-by clients to do what he loves. Howe places immense value on curiosity and passion to help designers develop a point of view, a strong...
[READ MORE]

The Graphic Designer's Guide to Pricing, Estimating, and Budgeting
By Theo Stephen Williams
(Allworth Press)
By Theo Stephen Williams
(Allworth Press)
This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers,...
[READ MORE]

Designers Don't Have Influences
By Austin Howe
(Allworth Press)
By Austin Howe
(Allworth Press)
Feeling uninspired? If youre a creative professionalor just someone whod like to be more creative in your work and daily lifelook no further than Designers Dont Have Influences. Creative director, writer, advocate, and design cheerleader Austin Howes elegant, incisive, and amusing essays are sure...
[READ MORE]

This update to the first book to provide explicit case histories of the successful marriage of form and content in graphic design explores more than 125 classic and contemporary works-30 of them brand new-explaining why they are aesthetically significant and how they function as good design. These thought...
[READ MORE]

The Education of a Typographer
Edited by Steven Heller
(Allworth Press)
Edited by Steven Heller
(Allworth Press)
Exploring the methods for teaching and learning typography, this book features more than 40 essays from top experts and educators in typography today. These essays run the gamut from introducing the themes of type and typography to various complex and rare strategies for learning....
[READ MORE]

Selling Graphic and Web Design
By Donald Sparkman
(Allworth Press)
By Donald Sparkman
(Allworth Press)
Expert guidance on selling graphic design, in print and online. Attract todays savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald...
[READ MORE]

Teaching Illustration
Course Offerings and Class Projects from the Leading Graduate and Undergraduate Programs
Edited by Marshall Arisman, Edited by Steven Heller
(Allworth Press)
Course Offerings and Class Projects from the Leading Graduate and Undergraduate Programs
Edited by Marshall Arisman, Edited by Steven Heller
(Allworth Press)
Teaching Illustration is a must-have for any college-level art instructor. Packed with a wealth of illustration course syllabi from leading art and design schools across the U.S. and Europe, it offers exciting ideas on topics from editorial illustration to animation, books, and the Internet. Each syllabus...
[READ MORE]