The Complete Guide to Book Marketing By David Cole
 
Hardback
9781621536611
$26.99
Paperback
9781581153224
$19.95
With an intense focus on strategy that won’t be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry.Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to Book Marketing features systematic, results-oriented approaches to reaching the largest amount of readers for the least amount of money. Readers will find no-nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign. This new edition also features a brand-new section on marketing to the lucrative education market, as well as new information on e-book marketing, print-on-demand, and marketing backlist and reprint titles.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
TitleThe Complete Guide to Book Marketing
AuthorBy David Cole
PublisherSkyhorse Publishing
ImprintAllworth Press
Published1 February 2004
FormatHardback
ISBN-139781621536611
Pages256
Dimensions6.00 x 9.00in.

About the author

The former marketing director of Nolo Press, author David Cole has more than 30 years of experience in publishing. He lives in Berkeley, CA.

ISBNs: 9781581153224 978-1-58115-322-4 Title: the complete guide to book marketing category:BUS ISBNs: 9781621536611 978-1-62153-661-1 Title: the complete guide to book marketing category:BUS 
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