Brand Thinking and Other Noble Pursuits By Debbie Millman, Foreword by Rob Walker
 
Hardback
9781581158649
$29.95
ebook
9781621533672
$29.99
We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?

Brand Thinking and Other Noble Pursuits contains twenty interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.
TitleBrand Thinking and Other Noble Pursuits
AuthorBy Debbie Millman, Foreword by Rob Walker
PublisherSkyhorse Publishing
ImprintAllworth Press
Published10 October 2011
FormatHardback
ISBN-139781581158649
Pages256
Dimensions6.00 x 9.00in.
ISBNs: 9781581158649 978-1-58115-864-9 Title: brand thinking and other noble pursuits category:BUS ISBNs: 9781621533672 978-1-62153-367-2 Title: brand thinking and other noble pursuits category:BUS 
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