The ASMP Guide to New Markets in Photography Edited by Susan Carr
 
Paperback
9781581159219
$24.95
ebook
9781621532521
$24.99
As a result of changes in technology and the economy, every successful photography career today is unique, and each image-maker needs to build a career that matches his or her talents to one or more markets. This indispensable manual from the American Society of Media Photographers sets the stage for understanding where the industry is now and where it is headed while offering step-by-step instructions for building a career tailored to one’s own talents, interests, and business style in today’s market. 

An overview of developments in the industry covers the new visual needs created by the economy, the changing definition of what it means to be a photographer, the shifting distribution of clients, the role of technology, and the role of copyright, licensing, compensation, and contracts. Photographers learn how to navigate this changing landscape in a second section that guides them through a strategic analysis of their strengths and weaknesses and provides expert advice on building a business plan, marketing, and selling. Also included are concise business biographies of fifty visual artists who have successfully taken on the new markets in photography, to give readers an idea of the many directions a career today can take.

TitleThe ASMP Guide to New Markets in Photography
AuthorEdited by Susan Carr
PublisherSkyhorse Publishing
ImprintAllworth Press
Published9 October 2012
FormatPaperback
ISBN-139781581159219
Pages304
Dimensions6.00 x 9.00in.
ISBNs: 9781581159219 978-1-58115-921-9 Title: the asmp guide to new markets in photography category:PHO ISBNs: 9781621532521 978-1-62153-252-1 Title: the asmp guide to new markets in photography category:PHO 
Back to top