Star Brands A Brand Manager's Guide to Build, Manage & Market Brands By Carolina Rogoll, Foreword by Debbie Millman
 
Paperback
9781621534631
$24.99
ebook
9781621535195
$24.99
ebook
9781621534747
$24.99
For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing and management theory with an approachable, visually oriented design. The author teaches step-by-step how to assess a brand’s unique challenge, how to define the brand’s equity and target, how to craft a solid brand growth strategy, and how to measure success once the brand is in the marketplace. The book includes case studies from famous star brands as well as interviews with top business school professors, advertising agency leaders, and former CEOs. Topics covered include the star brand model; leaders behind star brands; brand assessment and goal setting; defining brand equity; selecting a brand target; insights, benefits, ideas; theory from the best marketing and managing resources; marketing strategy; how to build a marketing plan; and much more, including exercise worksheets to practice on!

The author combines her experience building brands at the front lines of a big multinational company with top-notch marketing and management theory. What results is an ideal primer for anyone seeking structured guidance on building a brand for a client, managing a brand, or even starting a brand for oneself.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
TitleStar Brands
SubtitleA Brand Manager's Guide to Build, Manage & Market Brands
AuthorBy Carolina Rogoll, Foreword by Debbie Millman
PublisherSkyhorse Publishing
ImprintAllworth Press
Published2 June 2015
FormatPaperback
ISBN-139781621534631
Dimensions7.00 x 9.00in.
Illustrations50 color illustrations.
ISBNs: 9781621534631 978-1-62153-463-1 Title: star brands category:BUS ISBNs: 9781621535195 978-1-62153-519-5 Title: star brands category:BUS ISBNs: 9781621534747 978-1-62153-474-7 Title: star brands category:BUS 
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