Citizen Brand 10 Commandments for Transforming Brands in a Consumer Democracy By Marc Gobe
 
ebook
9781621531937
$24.99
Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship. 
TitleCitizen Brand
Subtitle10 Commandments for Transforming Brands in a Consumer Democracy
AuthorBy Marc Gobe
PublisherSkyhorse Publishing
ImprintAllworth Press
Published2 September 2006
FormatElectronic book text
ISBN-139781621531937
Pages288
ISBNs: 9781621531937 978-1-62153-193-7 Title: citizen brand category:BUS 
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