The Email Revolution Unleashing the Power to Connect By V. A. Shiva Ayyadurai, Foreword by Leslie P. Michelson
 
Hardback
9781621532637
$24.95
ebook
9781621533856
$24.95
In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT&T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers—opportunities of which organizations everywhere were failing to take advantage.

Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes. 

Don’t miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine.

TitleThe Email Revolution
SubtitleUnleashing the Power to Connect
AuthorBy V. A. Shiva Ayyadurai, Foreword by Leslie P. Michelson
PublisherSkyhorse Publishing
ImprintAllworth Press
Published3 September 2013
FormatHardback
ISBN-139781621532637
Dimensions6.25 x 9.25in.
ISBNs: 9781621532637 978-1-62153-263-7 Title: the email revolution category:BUS ISBNs: 9781621533856 978-1-62153-385-6 Title: the email revolution category:BUS 
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