Design Thinking Integrating Innovation, Customer Experience, and Brand Value By Thomas Lockwood
 
Paperback
9781581156683
$24.95
ebook
9781581157345
$24.99
This thought-provoking and inspirational book covers such topics as: developing a solid creative process through “Visual Reflection Notebooks” and “Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
TitleDesign Thinking
SubtitleIntegrating Innovation, Customer Experience, and Brand Value
AuthorBy Thomas Lockwood
PublisherSkyhorse Publishing
ImprintAllworth Press
Published10 November 2009
FormatPaperback
ISBN-139781581156683
Pages304
Dimensions6.00 x 9.00in.

About the author

Thomas Lockwood is president of The Design Management Institute and an international authority on brand and design management. He lives in Boston. Thomas Walton is editor of The Design Management Institute’s Design Management Review. A former professor of architecture, he serves as a design leader for the Public Buildings Service at the U.S. General Services Administration.

ISBNs: 9781581156683 978-1-58115-668-3 Title: design thinking category:BUS ISBNs: 9781581157345 978-1-58115-734-5 Title: design thinking category:BUS 
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