How to Sell Anything What the Best Salespeople Know, Do, and Say By Jeremy Cassell, By Tom Bird
Beat your sales target every time with the UK’s bestselling book on sales—How to Sell Anything (previously titled Brilliant Selling). Whether you are a novice salesperson just breaking into the industry or a tested veteran waiting to take the next step, these pages will show you how to instantly improve your performance and get you started on the path toward success you’ve always dreamed of and beyond.

These sales professionals know what works and will arm you with all the trade secrets necessary to guarantee your continued success. Their pragmatic advice and dynamic sales tips will keep you one step ahead of the field, and most importantly, one step ahead of the customer.

Find out how you can use your personality to perfect your sales technique and reach a deeper, more comprehensive understanding of customer needs. You will learn this secret and countless other strategies such as:

• Developing your personal “brand”
• Self-coaching
• Time management and the planning process
• Setting the right goals
• Foundations of effective influencing
• Asking the right questions
• Collaborative negotiation
• Prospecting with purpose
• Appeals to the customer and persuasive delivery
• Managing relationships

TitleHow to Sell Anything
SubtitleWhat the Best Salespeople Know, Do, and Say
AuthorBy Jeremy Cassell, By Tom Bird
PublisherSkyhorse Publishing
ImprintAllworth Press
Published1 May 2013
FormatElectronic book text

Gold Award Winner in the Axiom Business Book Awards
ISBNs: 9781626363373 978-1-62636-337-3 Title: how to sell anything category:BUS 
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